FUD is a synonym of processed meats in Mexico and it counts with a tradition of leadership for more than 40 years assuring its quality and position in the market. As a result, it is the most known and accepted brand of the consumers. FUD is the brand with the higher coverage in the market; it is present in all the supermarket stores nationwide and reaches more traditional stores than any other processed meats brand supported by the greatest number of refrigerated vehicles. It also has the highest recognition nationwide.

Guatemala and El Salvador are countries that already enjoy the quality and flavor of FUD products.

Besides, FUD has its TURKEY LINE line, the first to introduce turkey products in Mexico. This line includes high quality nutritious and healthy products.

Furthermore, in 1999 FUD started a to develop a new segment of the market with the launching of a children line. This line includes products such as cheese or ketchup stuffed franks, clown-face shaped bologna and mini hotdogs.